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【马上双11了】:网上购买眼镜你真的占便宜了吗?

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发表于 2015-11-5 10:55 | 显示全部楼层 |阅读模式
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[backcolor=rgba(0, 0, 0, 0.4)][size=15.4545450210571px]近日美国视光协会的官网上发布了一篇新闻,标题为”上帝之战“:线上购买眼镜你真的占便宜了吗?

[backcolor=rgba(0, 0, 0, 0.4)][size=15.4545450210571px]该协会调查了美国10个线上眼镜销售商,从中订购了200副眼镜并进行检测用户体验调查,实际结果差强人意,下面是这则新闻的译文(文章结尾处附原文)。

网上购买眼镜既便宜又方便,但当它变成一种对健康的投资时,消费者真的应该将他们的视力交由鼠标来决定吗?


“让消费者彻底了解关于网上购买眼镜的潜在风险是至关重要的。”美国视光协会最近通过全国近百家主流媒体提醒消费者提防在线订购处方眼镜,并重申在专业眼镜店配镜才是最的好选择。


如果消费者坚持一定要选择在网上购买眼镜,协会强烈呼吁,隐藏在低廉的价格和时髦的样式背后的其他众多因素才是应该考虑的。


镜片是由谁制造的?镜片的质量符合国家标准吗?镜架是正品还是仿造的?怎么确保镜架尺寸合适及配戴舒服呢?网络上展示是真实的还是经过包装的劣质产品?美国视光协会皮尔斯视光博士认为这些才是值得消费者深思熟虑的问题。


皮尔斯视光博士指出透过专业眼镜店来确认自己的视力是否健康对于消费者来说才是最重要的。皮尔斯视光博士还强调了解关于网上购买眼镜的潜在风险是消费者在网上订购眼镜前必须了解的。


“消费须知手册”摘录美国视光协会2011年的研究结果来警惕消费者网上订购眼镜的风险...


据研究结果显示,研究人员让10个人分别从最有名的10个眼镜线上销售店各购买2副眼镜,既有成人的也有儿童的。而订购的200副眼镜中,实际只收到154副,其中还有不少送错了,例如,远近视两用发成了单焦点镜片;镜片未按要求加工等问题:收到的眼镜研究结果显示:

44.8%的眼镜存在安全隐患及提供不恰当的处方。

29%的眼镜至少有一个镜片没有达到处方要求。

19%的成人镜片达不到抗冲击性试验的要求。

25%的儿童镜片达不到抗冲击性试验的要求。


“这项研究揭示了近一半在网上订购的眼镜都会出处方不正确或者质量达不到国家最低标准。我个人认为这是十分可怕的。” 皮尔斯视光博士强调,“近视患者值得得到更好的。”


美国视光协会及视光权威已经为我们提供了一盏明灯。广大消费者下次网上订购眼镜之前,是否该做个更全面的考量呢。


Consumer campaign: Buying glasses online may be no bargain


Online shopping touts savings and convenience, but when it comes to making an investment in one's health, should consumers leave their eyesight up to a few hasty mouse clicks?


". . . it is important for the consumer to be fully informed regarding the potential pitfalls. . ."

A new public relations campaign recently launched by the AOA to hundreds of major media outlets nationwide encourages consumers to be wary of ordering prescription eyeglasses online, and reinforces the AOA's recommendation to purchase eyeglasses from a local optometrist.


However, if consumers do choose to head online for eyeglasses, the campaign advises them to take into consideration all the factors that go beyond simple price and stylish look—and there are a lot.


Who manufactures the lenses? Do they meet federal standards for impact resistance? Are the frames genuine or counterfeit? Will they fit and be comfortable? Is the website genuine or a front for churning out inferior products—all important questions, says AOA Board member Samuel D. Pierce, O.D.


"The most important thing a consumer can do is make sure their eyes are healthy by seeing their local optometrist," Dr. Pierce says. "If a consumer believes that ordering a pair of glasses online is in their best interest, it is important for the consumer to be fully informed regarding the potential pitfalls of doing so."


'Caveat emptor' and de facto stats

AOA members can access complimentary patient education brochures online to better inform their patients, and others in the community, about purchasing prescription eyeglasses online. "Let the Buyer Beware" brochures provide a word of warning with statistics from an AOA study published in 2011 with the Optical Laboratories Association and The Vision Council that reinforces the snares of online orders.


According to the study, researchers asked 10 individuals to purchase two pairs of eyeglasses, including pairs for both adults and children, from 10 of the most popular online optical vendors. Of the 200 pairs ordered, only 154 pairs were received, and several of those were delivered incorrectly, e.g., single vision instead of bifocals or with/without selected lens treatments.

But of those eyeglasses received, the study reported:

44.8 percent had incorrect prescriptions or safety issues;

29 percent had at least one lens fail to meet required prescription;

19 percent of adult lenses failed impact resistance testing; and,

25 percent of children's lenses failed impact resistance testing.


"The peer-reviewed study revealed that nearly half of all glasses ordered online had either prescription errors or failed to meet minimum safety standards. Personally, I find that very scary," Dr. Pierce says. "My patients deserve better than that."


Optometrists already provide a crisp, clear view of the world, so make sure patients are seeing the full picture if they do decide to go it alone on the Internet.


发表于 2015-11-5 12:48 | 显示全部楼层
最不靠谱的网购就是在网上配眼镜。曾经听我的顾客说过,他有三个同学在某宝配了三副眼镜,其中两副配戴不舒适,一副配戴不清晰。这样的合格率也是醉了。只看价格而无视自己的视觉健康,这样的网购有谱吗?!
发表于 2015-11-5 13:04 | 显示全部楼层
感谢发这样振奋人心的文字,心里舒服多了
发表于 2015-11-6 10:18 | 显示全部楼层
最关键的是要去培训顾客,要他们知道实体与网店的差异,尽量不提价格,达到顾客都是店里的粉丝,要不然好多人都认为网购就是便宜
发表于 2015-11-9 13:22 | 显示全部楼层
顶一个,
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